Who We Are
At QueSights, we’re a team of seasoned veterans with decades of experience in the world of employee and customer experience. Drawing on our expertise from leading market research agencies, we’ve helped scores of Fortune 1000 companies achieve breakthrough results.
Our insights have consistently driven business performance improvements by unlocking the potential in organizations’ most critical assets: their people and their customers.
Our Focus
We understand that the key to a thriving business lies in the seamless alignment of employee and customer experiences. Our unique EX-CX Connection solution bridges these two critical areas, allowing you to leverage insights that drive better outcomes across the board.
Client Collaboration
We connect the dots between EX and CX, uncovering patterns that improve both employee engagement and customer satisfaction. By aligning your people’s experiences with customer expectations, we help you create a cohesive strategy that elevates both performance and loyalty.
Connecting EX and CX
We provide a comprehensive, data-driven solution that integrates your EX and CX data. This integration helps you understand how your employee satisfaction impacts your customer experience—and vice versa—ultimately driving growth and competitive advantage.
The Team
Howard Lax
A 25-year veteran in the customer and employee experience domains, Howard brings both company and agency-side experience across a broad spectrum of industries. In addition to CX and EX, he has a rich background in market research/insights working with a wide array of B2B and B2C companies. In addition to his focus on the linkage between EX and CX, he concentrates heavily on the economic impact of CX and the role of behavioral economics and emotions on CX and EX. As a CX thought leader, he serves as an advisor for CustomerThink and is a judge at the CX World Series competition.
Jim Heisler
Jim is a market research and insights veteran with more than 30 years of experience. He has a proven ability to generate impactful insight through advanced qualitative and quantitative methodologies. He is adept at building long-term client relationships and driving growth by translating complex business questions into actionable strategies. Before joining QueSights, Jim led research teams at several leading market research agencies. He has worked across every industry and marketing issue, with a particular focus on CX and EX. Jim holds a Ph.D. in Psychology from Illinois Institute of Technology.
Dave Smallen
David has 35 years’ experience in providing advanced analytics for fortune 500 companies on both the client side and with leading research agencies. Throughout his career, he has provided many of these companies with advanced CX and EX analytics. David has an MA in Sociology from Penn State University.