Founder

Dr. Jim Heisler’s career in the market research industry spans 40 years. During this time, he has held senior positions with Market Facts, ORC International, Harris Interactive, and Nielsen. A substantial portion of his professional life has been dedicated to serving as a senior strategy consultant to Fortune 1000 companies across most industry sectors. He has been a driving force in providing thought leadership on client engagements spanning a wide spectrum of marketing challenges.

Beyond his consultancy roles, Dr. Heisler has significantly contributed to the development of countless researchers, acting as a mentor to many. His dedication extends to academia, where he has shared his expertise through teaching university courses on market research, consumer behavior, and statistics. Notably, he authored the book “A Job-Seeker’s Guide to Careers in Market Research,” published by Paramount Market Publishing.